Pay to be Seen When you’re trying to build your brand having to do some paid advertising seems inevitable. Advertising on Social Media is a great way to get your product in front of people and hopefully achieve some of that much desired conversion. In this guide we will look at two of the options you have when it comes …
KEYWORD RESEARCH
Finding your words Keyword research is an integral part of SEO. But keyword research is more than just making sure you are using the right words at the right time. Researching keywords is researching your audience. It is trying to understand what your potential readers/customers/clients are talking about, and more importantly, how are they talking about it. Is there enough …
IMAGES ON WEBSITES
Look good online We all know that an image says more than a thousand words and therefore imagery is an important aspect of any website. But what do you do if you don’t have access to a brilliant photographer and don’t have the know-how to take great photos yourself or don’t have the tools to edit your imagery. Luckily the …
GOOGLE ANALYTICS
Analyzing your performance Google Analytics is a really powerful tool. If you have a website and aren’t using Google Analytics you are most likely missing out on some powerful insight. There is an abundance of features within Google Analytics and wrapping your head around all of them can be quite daunting, and unless you have an ambition of becoming a full …
EMAIL MARKETING
Get in there Inbox Email Marketing can turn out to be a very valuable part of your marketing efforts. In this guide we look at some of the basics of Email Marketing. Determine your campaign objectives Before creating your first email campaign, decide what the aims of the campaign are and what you want to achieve. For example: Is this …
DEALING WITH THE LEGAL
When producing content for a new website, the writing of Terms & Conditions and a Privacy Policy are often the areas which fill people with dread! Reading the ‘small print’ can be a painful process, often laden with incomprehensible jargon which even your lawyer has to read twice. This can lead to businesses just downloading a version and plonking it …
FEEDBACK
WHAT DO YOUR VISITORS THINK? It is widely acknowledged that for businesses to attain sustainable success, they must keep improving their performance. Customer feedback is key to judging current performance but also to identifying areas which can be improved. So how do you go about it? Below are some of the ways which can be used to gather your feedback. …
SEO – A BASIC GUIDE
So you have a brand new website – now what’s next? Well you’ll want people to be able to find you and this is why you need to focus on your SEO. In our SEO guide we’ll go through some of the SEO basics. What is SEO SEO stands for Search Engine Optimisation, meaning that you are optimising your site, …